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DSTV: Why Nigerians Can’t Enjoy ‘Pay-As-You-Go’ – MultiChoice CEO

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The Pay-As-You-Go(PAYG) billing model advocated by Nigerians is not technically and commercially feasible, the Chief Executive Officer of MultiChoice Nigeria, owners of DSTV John Ugbe has stated.

Ugbe, who spoke when he appeared before the House of Representatives Ad Hoc Committee investigating the non-implementation of PAYG subscription model by satellite television operators, said the company does not have the technology to offer pay as you go at the moment.

He explained that Pay-Per-View (PPV) is often confused with PAYG, adding that the PAYG model used in the telecommunications sector is not the right fit for pay television.

According to him, PAYG in telecommunications, is a metered service that ensures consumers are billed only for the service they consume and not for a fixed period.

He argued that Pay- As-You-Go is possible in telecommunication sector because it relies on a two-way communication system, which enables operators to determine when a consumer is connected, the service consumed and duration of connection.

He maintained satellite broadcasters, unlike telecommunications firms, cannot offer pay television services because satellite broadcasting is a one-way system and does not enable broadcasters to determine when a subscriber is connected and/or watching or what channel is being viewed.

He said: “It is only in instances where there is a two-way communication between the device at the subscriber’s home and the headend of the pay-tv service provider, which will enable the provider to determine when a subscriber is connected or not, that a billing system could be designed to take into cognizance the subscriber’s behaviour”.

He said the Pay- As-You- Go can only be feasible if there is a total and global remodelling of the satellite broadcasting technical and billing architecture, adding the result will be that consumers will have to much higher tariffs to access the service.

“The economies of scale model employed by broadcasters mean that subscribers pay less.

“We are yet to see a pay TV business anywhere in the world that does PAYG in the sense intended here. We do not believe the model is technically or commercially feasible,” Ugbe declared.

He maintained that Pay-Per-View, is however different from PAYG and more expensive, as it entails a broadcaster transmitting a single event at the same time to its subscribers who have paid to watch the event.

“A subscriber who wants to watch an event on PPV is required to pay an additional fee besides his subscription.

“A typical example would be the Mayweather and Pacquiao, and Wilder and Fury II boxing bouts which were retailed on PPV in the United States for $100 and $79.99 respectively.

“The Mayweather/Pacquiao bout, which was shown on DStv premium bouquet, would cost N38,000, which would far exceed the cost of any of the DStv bouquets.

“The bouquet or bundling model is an effective and efficient means of providing a large but still manageable variety of choice to satisfy consumer demand for entertainment, at the lowest possible cost to consumers,” he said.

Ugbe also addressed the widespread belief that MultiChoice adjusted tariffs on 1 June, noting that what it did was to implement the new rate of the Value Added Tax (VAT), as required by law, adding the company takes into account many factors like inflation, increasing costs of input costs and technical upgrades, impact on subscribers as well as exchange rate fluctuations to arrive at tariffs.

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Personality Profile

Who’s Dr James Aduku Odaudu?

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Dr. James Aduku Odaudu is a Nigerian professional with extensive experience in public affairs, communications, and development administration. He holds degrees in Theatre and Communications Arts from the University of Jos and a PhD in Public Administration from Nasarawa State University, Keffi.

Throughout his career, Dr. Odaudu has played a key role in information management across various sectors, including health, communication, agriculture, security, and aviation. Following his retirement from the Federal Civil Service in April 2022, he was appointed as the Special Adviser on Public Affairs by the  Minister of Aviation.  He also served as the Director of Public Affairs and Consumer Protection at the Nigerian Safety Investigation Bureau (NSIB), where he was responsible for transparent communication regarding aviation incidents and investigations.

Beyond his contributions to public affairs, Dr. Odaudu is a development administrator with a strong interest in public-private partnerships and rural development. His scholarly work includes published articles on development issues in major academic and research journals.

A deeply public-spirited individual, Dr. Odaudu is known for his compassion toward the less privileged, particularly orphans and widows. His commitment to social welfare and community development underscores his dedication to creating a more inclusive and equitable society.

Dr James Aduku Odaudu

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Addressing Regional Infrastructure Deficits through the North Central Development Commission

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By James Aduku Odaudu, PhD

Introduction

Infrastructure development is generally recognised as a key driver of economic growth, social stability, and national progress. However, most parts of Nigeria have, over time, suffered from significant infrastructure deficits that have hindered their development potentials. The North Central region of the country, comprising states such as Benue, Kogi, Kwara, Nasarawa, Niger, and Plateau, as well as the Federal Capital Territory (FCT), like other regions, faces challenges in transportation, energy, water supply, healthcare, and education infrastructure. To tackle these challenges, the establishment of the North Central Development Commission (NCDC) is crucial. This essay examines the role the NCDC can play in addressing infrastructure deficits in the North Central region, its potential impact, and the challenges it may face in achieving its mandate.

Current State of Infrastructure Deficits in North Central Nigeria

The North Central region of Nigeria is heavily endowed with vast natural resources and agricultural potential, which, ordinarily, should serve as catalysts for economic growth. However, it faces severe infrastructure challenges that hinder that bellies’ God-given resources. Some of the key deficits include:

1. Poor Road and Transportation Networks – Many roads in the region are in deplorable condition, making transportation of goods and people difficult. The absence of efficient rail networks further compounds the problem.

2. Insufficient Energy Supply – Despite hosting major hydroelectric dams like Kainji and Shiroro, many areas suffer from inadequate electricity supply, affecting industries and businesses.

3. Deficient Healthcare Facilities – The region has inadequate hospitals and healthcare centres, leading to poor health outcomes. Rural communities especially lack access to quality medical services.

4. Water and Sanitation Issues – Many communities face water shortages, poor sanitation, and lack of access to clean drinking water, contributing to disease outbreaks.

5. Educational Infrastructure Challenges – Schools in the region are often underfunded, with inadequate classrooms, teachers, and learning materials, limiting educational opportunities for young people.

The Role of the North Central Development Commission (NCDC)

The North Central Development Commission (NCDC), recently established by the Tinubu administration, is expected to serve as a special intervention agency aimed at addressing these pressing infrastructure needs of the region. Modelled after the Niger Delta Development Commission (NDDC), the North East Development Commission (NEDC), and other similar regional development commissions, the NCDC is expected to focus on the following key areas:

1. Improving Transportation and Road Networks

The commission can invest in the construction and rehabilitation of major roads, bridges, and railways to enhance connectivity within and outside the region. Prioritizing major highways and rural access roads will facilitate economic growth and boost commerce.

2. Enhancing Energy Supply

By partnering with power sector stakeholders, the NCDC can develop projects that expand electricity distribution, support renewable energy initiatives, and optimize the hydroelectric potential of the region. Special emphasis should be placed on rural electrification to support small businesses and industries.

3. Developing Healthcare Infrastructure

The commission can improve healthcare services by building and upgrading hospitals, equipping medical centres, and providing modern medical facilities. Additionally, it can facilitate the training and recruitment of healthcare professionals to bridge the gap in medical services.

4. Boosting Water Supply and Sanitation

Water projects, including borehole drilling, dam construction, and water treatment plants, can be undertaken by the NCDC to ensure access to clean and safe drinking water. Improved sanitation facilities will also help reduce the spread of waterborne diseases.

5. Investing in Education and Human Capital Development

The commission, given its mandates, can prioritize education by constructing new schools, renovating existing ones, and providing scholarships and vocational training programs. A well-educated workforce is essential for the region’s long-term development.

6. Promoting Agriculture and Industrial Development

Since agriculture is the backbone of the North Central economy, the NCDC is expected play significant roles in establishing new irrigation projects whilst simultaneously rehabilitating the very many abandoned ones, provide farm inputs, and establish agro-processing enterprises. Industrial parks and business hubs are also expected to attract the intervention of the commission in order to boost investments and create employment opportunities.

Expected Impact of the NCDC

The successful implementation of the NCDC’s programme is expected to yield numerous benefits, including:

Economic Growth: Improved infrastructure will facilitate trade, attract investors, and boost economic productivity in both urban and rural areas.

Job Creation: Construction projects, industrial development, and service sector expansion will generate employment opportunities.

Improved Quality of Life: Better healthcare, education, and basic amenities will enhance living standards across the region. The will a multiplier effect on rural-urban migration, as the presence of the hitherto unavailable facilities will make migration unattractive.

Security Enhancement: Infrastructure development can help address security challenges by reducing poverty and unemployment, which are often linked to criminal activities.

Challenges and Recommendations

As laudable as the aims and mandates of the commission are, the NCDC may face several challenges, which can hinder their realization. These include:

Corruption and Mismanagement: To prevent misappropriation of funds, transparency and accountability mechanisms must be put in place. Adequate monitoring and control of projects need to be established.

Political Interference: The commission should be, as much as humanly possible, insulated from political influence to ensure its programs are implemented effectively. This is a big call, as political office holders will be interested in projects, needed or not, to their constituencies. The same goes for appointments.

Funding Constraints: Adequate budgetary allocations and alternative funding sources, such as public-private partnerships (PPPs), should be explored. The Act establishing the commission has tried to address this by properly identifying sources of funding for the NCDC and similar organisations.

Bureaucratic Bottlenecks: Streamlining administrative processes will enhance efficiency and timely execution of projects. As much as possible, technocrats with administrative capacities should be identified to run the critical departments to ensure strict adherence to rules.

Conclusion

The North Central Development Commission (NCDC), as envisaged by the Establishment Act, presents a viable solution to addressing the region’s infrastructure deficits. By focusing on roads, energy, healthcare, water, education, and agriculture, the commission can unlock the economic potential of the North Central states. However, strong corporate governance, financial accountability, and efficient project execution are essential for the NCDC to achieve its mandate. With proper implementation, the NCDC can significantly contribute to regional development and national prosperity.

• Dr James Odaudu is a development administrator and can be reached at jamesaduku@gmail.com

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Addressing Regional Infrastructure Deficits through the North Central Development Commission

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By James Aduku Odaudu, PhD

Introduction

Infrastructure development is generally recognised as a key driver of economic growth, social stability, and national progress. However, most parts of Nigeria have, over time, suffered from significant infrastructure deficits that have hindered their development potentials. The North Central region of the country, comprising states such as Benue, Kogi, Kwara, Nasarawa, Niger, and Plateau, as well as the Federal Capital Territory (FCT), like other regions, faces challenges in transportation, energy, water supply, healthcare, and education infrastructure. To tackle these challenges, the establishment of the North Central Development Commission (NCDC) is crucial. This essay examines the role the NCDC can play in addressing infrastructure deficits in the North Central region, its potential impact, and the challenges it may face in achieving its mandate.

Current State of Infrastructure Deficits in North Central Nigeria

The North Central region of Nigeria is heavily endowed with vast natural resources and agricultural potential, which, ordinarily, should serve as catalysts for economic growth. However, it faces severe infrastructure challenges that hinder that bellies’ God-given resources. Some of the key deficits include:

1. Poor Road and Transportation Networks – Many roads in the region are in deplorable condition, making transportation of goods and people difficult. The absence of efficient rail networks further compounds the problem.

2. Insufficient Energy Supply – Despite hosting major hydroelectric dams like Kainji and Shiroro, many areas suffer from inadequate electricity supply, affecting industries and businesses.

3. Deficient Healthcare Facilities – The region has inadequate hospitals and healthcare centres, leading to poor health outcomes. Rural communities especially lack access to quality medical services.

4. Water and Sanitation Issues – Many communities face water shortages, poor sanitation, and lack of access to clean drinking water, contributing to disease outbreaks.

5. Educational Infrastructure Challenges – Schools in the region are often underfunded, with inadequate classrooms, teachers, and learning materials, limiting educational opportunities for young people.

The Role of the North Central Development Commission (NCDC)

The North Central Development Commission (NCDC), recently established by the Tinubu administration, is expected to serve as a special intervention agency aimed at addressing these pressing infrastructure needs of the region. Modelled after the Niger Delta Development Commission (NDDC), the North East Development Commission (NEDC), and other similar regional development commissions, the NCDC is expected to focus on the following key areas:

1. Improving Transportation and Road Networks

The commission can invest in the construction and rehabilitation of major roads, bridges, and railways to enhance connectivity within and outside the region. Prioritizing major highways and rural access roads will facilitate economic growth and boost commerce.

2. Enhancing Energy Supply

By partnering with power sector stakeholders, the NCDC can develop projects that expand electricity distribution, support renewable energy initiatives, and optimize the hydroelectric potential of the region. Special emphasis should be placed on rural electrification to support small businesses and industries.

3. Developing Healthcare Infrastructure

The commission can improve healthcare services by building and upgrading hospitals, equipping medical centres, and providing modern medical facilities. Additionally, it can facilitate the training and recruitment of healthcare professionals to bridge the gap in medical services.

4. Boosting Water Supply and Sanitation

Water projects, including borehole drilling, dam construction, and water treatment plants, can be undertaken by the NCDC to ensure access to clean and safe drinking water. Improved sanitation facilities will also help reduce the spread of waterborne diseases.

5. Investing in Education and Human Capital Development

The commission, given its mandates, can prioritize education by constructing new schools, renovating existing ones, and providing scholarships and vocational training programs. A well-educated workforce is essential for the region’s long-term development.

6. Promoting Agriculture and Industrial Development

Since agriculture is the backbone of the North Central economy, the NCDC is expected play significant roles in establishing new irrigation projects whilst simultaneously rehabilitating the very many abandoned ones, provide farm inputs, and establish agro-processing enterprises. Industrial parks and business hubs are also expected to attract the intervention of the commission in order to boost investments and create employment opportunities.

Expected Impact of the NCDC

The successful implementation of the NCDC’s programme is expected to yield numerous benefits, including:

Economic Growth: Improved infrastructure will facilitate trade, attract investors, and boost economic productivity in both urban and rural areas.

Job Creation: Construction projects, industrial development, and service sector expansion will generate employment opportunities.

Improved Quality of Life: Better healthcare, education, and basic amenities will enhance living standards across the region. The will a multiplier effect on rural-urban migration, as the presence of the hitherto unavailable facilities will make migration unattractive.

Security Enhancement: Infrastructure development can help address security challenges by reducing poverty and unemployment, which are often linked to criminal activities.

Challenges and Recommendations

As laudable as the aims and mandates of the commission are, the NCDC may face several challenges, which can hinder their realization. These include:

Corruption and Mismanagement: To prevent misappropriation of funds, transparency and accountability mechanisms must be put in place. Adequate monitoring and control of projects need to be established.

Political Interference: The commission should be, as much as humanly possible, insulated from political influence to ensure its programs are implemented effectively. This is a big call, as political office holders will be interested in projects, needed or not, to their constituencies. The same goes for appointments.

Funding Constraints: Adequate budgetary allocations and alternative funding sources, such as public-private partnerships (PPPs), should be explored. The Act establishing the commission has tried to address this by properly identifying sources of funding for the NCDC and similar organisations.

Bureaucratic Bottlenecks: Streamlining administrative processes will enhance efficiency and timely execution of projects. As much as possible, technocrats with administrative capacities should be identified to run the critical departments to ensure strict adherence to rules.

Conclusion

The North Central Development Commission (NCDC), as envisaged by the Establishment Act, presents a viable solution to addressing the region’s infrastructure deficits. By focusing on roads, energy, healthcare, water, education, and agriculture, the commission can unlock the economic potential of the North Central states. However, strong corporate governance, financial accountability, and efficient project execution are essential for the NCDC to achieve its mandate. With proper implementation, the NCDC can significantly contribute to regional development and national prosperity.

• Dr James Odaudu is a development administrator and can be reached at jamesaduku@gmail.com

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